Do you SnapChat? Does your company? Do you have any idea what I’m talking about?

You should.

As a business law firm, one of our beliefs is that you must continue to evolve. This doesn’t mean you need to use every new social media platform that is created, but you should understand it and understand how your clients and/or employees are using it.

SnapChat started off as a sexting Ap for teenagers. That would be a very bad use in a work environment.

It has now evolved into a platform that lets people and companies tell “stories” and turn their faces into dogs with tongues hanging out. The last part is o.k. at work, if your co-worker doesn’t object to being turned into a dog’s face; however, doing that without their permission could lead to allegations of bullying and a toxic work environment.

The above two paragraphs are examples of why you can’t ignore new social media if you are an employer. Your obligations to protect your employees from harassment and discrimination don’t end because you don’t understand technology.

Our firm Snaps occasionally. Our Snap Chat name is AndriessenLaw . Feel free to become friends with us if you’re interested in behind the scenes photos of the firm – last week our paralegal, Murray Brown’s guppy tank was featured. We did not turn any guppies into dogs.

Inga B. Andriessen JD
iandriessen@andriessen.ca